Muhammad Rizwan

Google Ads Partner & PPC Specialist

I plan, launch, and scale profitable campaigns across Google Ads, Bing Ads, and Meta Ads, integrating CRO, tracking, and analytics to maximize ROI.

Muhammad Rizwan

Certified Google Ads Partner & PPC Specialist

I plan, launch, and scale profitable campaigns across Google Ads, Bing Ads, and Meta Ads, integrating CRO, tracking, and analytics to maximize ROI.

Book Free Consultation
Contact Me
Contact Me
Book Free Consultation

About Me

About Me

Muhammad Rizwan

Hi, I’m Muhammad Rizwan

Certified Google Ads Partner & PPC Specialist


With over 3 years of experience in managing and scaling campaigns, I help businesses generate more leads, sales, and revenue through data driven marketing. I’ve successfully managed Google Ads, Bing Ads, Meta Ads, and SEO for industries like healthcare, eCommerce, real estate, automotive, SaaS, fitness, and more.

I specialize in:

  • PPC & SEM → Creating and optimizing campaigns for maximum ROI

  • Conversion Optimization → Landing pages, ad copy testing, and funnels

  • Tracking & Analytics → GA4, GTM, CallRail, enhanced conversion tracking and more

  • Cross Channel Strategy → Integrating paid ads, social media, and reporting for business growth

Whether it’s increasing calls for a local business or scaling ad spend for eCommerce, my focus is always on measurable results that grow your bottom line.

Hire Me
Hire Me

Results & Case Studies

Results & Case Studies

Locksmith Services

Goal: Quote Forms & Calls


Strategy: Split campaigns by service (Commercial, Residential, Automotive), manual bidding, phrase match keywords, ad copy testing, and Local Performance Max.

Results:

  • 248 conversions in one month
  • Cost/Conv: as low as $18.25 (vs $35 acceptable threshold)
  • Improved lead volume while cutting CPL by ~35%
View Full Case Study

Hardware Store (eCommerce)

Goal: High ROI & Scalable Sales

Strategy: Full account audit + restructure, optimized Merchant Center feed, separated mobile vs desktop shopping campaigns, corrected tracking with GA4 & GTM.


Results:

  • ROAS improved from 229% → 365%

  • Lower cost per conversion, higher value desktop purchases

  • Consistent growth despite temporary technical issues

View Full Case Study

Veterinary Clinic

Goal: Calls & Appointment Bookings


Strategy: Fixed location targeting, rebuilt campaigns from scratch, separated services (vaccination, dental, surgery, etc.), launched Local Performance Max.


Results:

  • CPL reduced from $49.26 → $7.19

  • Conversions skyrocketed from 140 → 2,290

  • Spend scaled from $6.9K → $16.5K with improved efficiency

View Full Case Study

Health & Wellness (Home Nursing Services)

Goal: Calls & Appointment

Strategy: Structured by service, created a custom landing page, optimized demographics targeting (35-65+), later added Local Performance Max to scale.


Results:

  • Excellent results within first month at very low CPL

  • Budget doubled after 3 months of consistent performance

  • Higher conversions at a lower cost per lead

View Full Case Study

Skills & Tools

Skills & Tools

Google Ads - Muhammad Rizwan
Meta Ads - Muhammad Rizwan
linkedin ads - Muhammad Rizwan
bing ads - Muhammad Rizwan
Google Ads - Muhammad Rizwan
Meta Ads - Muhammad Rizwan
linkedin ads - Muhammad Rizwan
bing ads - Muhammad Rizwan
google-analytics - Muhammad Rizwan
google-tag-manager - Muhammad Rizwan
callrail Muhammad Rizwan
google-looker studio - Muhammad Rizwan
google-analytics - Muhammad Rizwan
google-tag-manager - Muhammad Rizwan
callrail Muhammad Rizwan
google-looker studio - Muhammad Rizwan
unbounce page builder - Muhammad Rizwan
gohighlevel page builder - Muhammad Rizwan
wordpress page builder - Muhammad Rizwan
google sheets - Muhammad Rizwan
unbounce page builder - Muhammad Rizwan
gohighlevel page builder - Muhammad Rizwan
wordpress page builder - Muhammad Rizwan
google sheets - Muhammad Rizwan

Experience

Experience

Independent PPC Specialist

  • Aug 2024 – Present

Consulting and managing accounts directly with clients across multiple industries, focusing on measurable growth and ROI.

 

In-house Agency PPC Specialist

  • 2022 – Aug 2024

Led PPC initiatives, built landing pages, implemented tracking, and reported on performance across diverse client portfolios.

Independent PPC Specialist

  • Aug 2024 – Present

Consulting and managing accounts directly with clients across multiple industries, focusing on measurable growth and ROI.

 

In-house Agency PPC Specialist

  • 2022 – Aug 2024

Led PPC initiatives, built landing pages, implemented tracking, and reported on performance across diverse client portfolios.

How I Work

How I Work

1. Research & Plan

  • Understand your business, target audience, and goals.

  • Competitor & keyword research to identify opportunities.

  • Build a custom PPC & digital marketing roadmap

2. Launch & Track

  • Set up campaigns across Google, Bing, and Meta.

  • Implement advanced tracking (GTM, GA4, CallRail).

  • Ensure accurate conversion data before scaling

3. Optimize & Scale

  • Continuous bid & budget adjustments.

  • A/B testing ad copy, creatives, and landing pages.

  • Identify and scale high-performing campaigns/products

 

4. Report & Improve

    • Transparent performance reports (Looker Studio / custom dashboards).

    • Actionable insights with ROI focus.

    • Monthly/weekly reviews with clear next steps.

What My Clients Say

What My Clients Say

Abdelrahman Bakri

Working with Muhammad Rizwan on Instant Auto Reach has been an incredible experience. From the very beginning, Rizwan understood not just the marketing side of things, but also the bigger picture of what we’re building. He has a rare ability to take a vision and translate it into practical, results-driven strategies that move the business forward.

What I value most about Rizwan is his entrepreneurial mindset. He doesn’t just think like a marketer — he thinks like a partner. He takes ownership, brings fresh ideas to the table, and is always focused on how to generate the right kind of leads that align with our premium positioning. Every conversation with him leaves me with clarity and confidence that our marketing is in the right hands.

Beyond his skills in Google Ads and digital marketing, Rizwan is a genuine team player. He’s proactive, supportive, and truly invested in our journey. His dedication and energy make him more than a consultant, he’s become a trusted part of the Instant Auto Reach story.

I couldn’t recommend Rizwan highly enough to anyone looking for someone who brings both expertise and heart to the table. He’s been a key part of our growth, and I’m excited to see everything he’ll achieve in the future.

Hamdy El-Rayes

I highly recommend Mr. Rizwan. Muhammad’s expertise in Google Ads, keyword research, ad copywriting, and conversion tracking has been very helpful. He understands the strategies to attract quality leads and ensures campaign optimization. His friendly, proactive approach and knowledge of GTM, GA4, and audience targeting make him a valuable asset.

“Director, H.R. Mental Wellness Centre”

Contact

Let’s talk about your goals, budget, and timeline. I’ll share quick wins and a roadmap you can apply immediately.

Contact

Let’s talk about your goals, budget, and timeline. I’ll share quick wins and a roadmap you can apply immediately.

2 + 2 =

12 + 15 =

Book A Free Consultation

Book A Free Consultation