Your Google Ads aren’t the problem. The funnel around them is.
Clicks are easy. Turning them into booked calls and sales takes campaigns, landing pages and tracking working as one. That’s the system I build — end to end.
One specialist, one platform mastered, every dollar accounted for.
Instant Auto Reach · first 90 days vs latest 90 days
$1M+
Ad spend managed
4+ yrs
Running paid search
7.3×
Best cost-per-lead cut
Any
Lead-gen or eCom vertical
MR
About me
Hi, I’m Rizwan — I make Google Ads pay for themselves.
For 4+ years I’ve planned, launched and scaled Google Ads campaigns for businesses that need one thing: more of the right leads at a cost that makes sense. I’ve managed $1M+ in spend across healthcare, eCommerce, auto, real estate, SaaS and local services — and the same system works in any lead-gen or eCommerce vertical.
I go deep on one platform instead of spreading thin. That means I know Google Ads inside out — search intent, negative keywords, Shopping feeds, Performance Max — and I pair it with landing pages and airtight tracking so every dollar is measured back to the keyword that earned it.
Work with me and you get the person actually running your account. No layers, no hand-offs, no jargon — just clear reporting and results you can check yourself.
Most businesses don’t have an ads problem — they have a funnel problem.
Ads bring the click. A slow landing page, broken tracking or no follow-up kills the sale. So I run the whole system, not just campaigns.
🎯
Google Ads, End to End
One platform, done deeply. Search, Shopping, Performance Max and remarketing built to profit — not just to spend.
Search-intent segmentation & tight match types
Negative-keyword strategy that stops waste
Profitable scaling without blowing the budget
Shopping / Merchant Center feed optimization
🧲
Landing Pages & Funnels
High-converting pages and follow-up built in GoHighLevel, so your leads are contacted in minutes — not days.
Landing pages, forms, calendars & automations
Automated SMS / email follow-up on every lead
Also Unbounce, WordPress, Elementor, Divi
CRO & A/B testing on copy and layout
📊
Conversion Tracking
Every dollar measured back to the keyword that earned it. No guessing, no vanity metrics.
GA4, GTM, enhanced & offline conversions
Call tracking via CallRail & WhatConverts
Looker Studio dashboards you actually understand
Clean data before a single dollar is scaled
Real accounts, real numbers
Results that survive a second look.
Where I have hard numbers, they come straight from the ad account — ask me to prove any of them on a call.
Auto IndustryBooked Inspections
CPL ↓ 7.3×
Doubled spend, slashed cost per booking
A$426
A$58
Cost / booking
0.5%
6.3%
Conversion rate
How: Rebuilt the search campaigns, tightened targeting and optimized the landing pages for a pre-purchase vehicle inspection company. Qualified calls grew 14 → 82 while spend was scaled 2× — efficiency that held up under growth.
eCommerceHigh-ROI Sales
ROAS ↑ 59%
Feed & tracking fix that lifted ROAS
229%
365%
ROAS
↓ CPA
Lower cost / conv
How: Full account audit & restructure, optimized Merchant Center feed, split mobile vs desktop Shopping campaigns, and corrected tracking with GA4 & GTM to push higher-value desktop purchases.
Geospatial IndustryB2B Lead Gen
CPL ↓ 4.4×
Turning technical search into qualified inquiries
$190
$43
Cost per lead
9
33
Qualified leads / mo
Built and tracked Google Ads for a geospatial / mapping services provider — a niche, high-consideration B2B space. I structured campaigns around genuine commercial intent, wrote copy that spoke to technical buyers, and set up conversion tracking to separate real project inquiries from noise — keeping budget on the queries that produced qualified leads.
Psychiatric ClinicPatient Bookings
CPB ↓ 2.4×
Compliant campaigns for a sensitive vertical
$148
$61
Cost per booking
12
44
Bookings / mo
Ran Google Ads for a mental-health / psychiatric practice, where policy compliance and tone matter as much as performance. I structured campaigns by service line, wrote careful, policy-safe ad copy, and set up call tracking so every booked consultation was attributed to its source — keeping the focus on qualified local patients at a sustainable cost per booking.
How I work
A system, not a gamble.
The same four-step loop behind every result above — transparent at each stage.
1
Research & Plan
Understand your business, audience and goals. Competitor & keyword research, then a custom roadmap.
2
Launch & Track
Build campaigns, wire up advanced tracking (GTM, GA4, CallRail), and confirm clean data before scaling.
3
Optimize & Scale
Continuous bid & budget tuning, A/B testing copy and pages, then scale the winners hard.
4
Report & Improve
Transparent Looker Studio dashboards, ROI-focused insights, and clear next steps every review.
The stack
Tools I run every day
Google AdsGoogle Analytics 4Google Tag ManagerCallRailLooker StudioGoHighLevelUnbounceWordPressMerchant CenterWhatConvertsGoogle AdsGoogle Analytics 4Google Tag ManagerCallRailLooker StudioGoHighLevelUnbounceWordPressPerformance MaxMerchant CenterWhatConverts
In their words
Trusted like a partner, not a vendor.
★★★★★
Working with Muhammad Rizwan on Instant Auto Reach has been an incredible experience. From the very beginning, Rizwan understood not just the marketing side of things, but also the bigger picture of what we’re building. He has a rare ability to take a vision and translate it into practical, results-driven strategies that move the business forward. What I value most about Rizwan is his entrepreneurial mindset. He doesn’t just think like a marketer — he thinks like a partner. He takes ownership, brings fresh ideas to the table, and is always focused on how to generate the right kind of leads that align with our premium positioning. Every conversation with him leaves me with clarity and confidence that our marketing is in the right hands. Beyond his skills in Google Ads and digital marketing, Rizwan is a genuine team player. He’s proactive, supportive, and truly invested in our journey. His dedication and energy make him more than a consultant, he’s become a trusted part of the Instant Auto Reach story. I couldn’t recommend Rizwan highly enough to anyone looking for someone who brings both expertise and heart to the table. He’s been a key part of our growth, and I’m excited to see everything he’ll achieve in the future.
AB
Abdelrahman Bakri
Founder & CEO, Instant Auto Reach
★★★★★
I had a great experience working with Rizwan. He’s a decent, humble, and hard-working individual who’s genuinely flexible and easy to collaborate with. Rizwan consistently showed a positive attitude and a willingness to adapt, which made working together smooth and productive. Overall, he’s a reliable team player and someone I’d be happy to recommend.
December 2025 · Anas managed Muhammad directly
AF
Anas Feroz
Founder, RIZQit — Google Partner Agency
★★★★★
I highly recommend Mr. Rizwan. Muhammad’s expertise in Google Ads, keyword research, ad copywriting, and conversion tracking has been very helpful. He understands the strategies to attract quality leads and ensures campaign optimization. His friendly, proactive approach and knowledge of GTM, GA4, and audience targeting make him a valuable asset.
March 2025 · Hamdy was Muhammad’s client
HE
Hamdy El-Rayes, MBA, PhD
Director, H.R. Mental Wellness Centre
★★★★★
Rizwan is a highly skilled digital marketer with a strategic mindset and a results-driven approach. His expertise in Google Ads, PPC, SEO, Graphics Designing, Social media, and data-driven marketing makes him a valuable asset to any team.
February 2025 · Worked with Muhammad
KJ
Kashan Jamil
Business Development Executive, Tech Domain
Working with me
What you actually get.
Whether it’s your own business or accounts you’re responsible for, the deal is the same.
🤝
Direct access
You talk to the person running your account. No layers, no telephone game, no waiting on an account manager.
🔑
Full ownership
You own your Google Ads account and pay Google directly. Every number is yours to see, any time you want.
🏷️
Reporting your way
Clear Looker Studio dashboards — and if you need them delivered under your own brand, that’s done too.
⏳
A capped client load
I only take on what I can run properly, so your account stays a priority — never quietly deprioritized.
🚫
No games
No poaching, no long lock-ins, no vanity metrics. Just qualified leads at a cost that makes commercial sense.
📈
Proof, not promises
Results you can verify in the account, and a specialist who’ll tell you the truth — even when it’s “this is already working.”
Good questions
The things people ask before we start.
Do I keep ownership of my account and data?
Always. You own your Google Ads account and pay Google directly, and you keep everything if we ever part ways. I work inside your account with full transparency — nothing is hidden or locked to me.
What’s a sensible budget to start with?
It depends on your market and goals, but I work with everything from lean local budgets to $50k+/month accounts. On our first call I’ll tell you honestly whether Google Ads is the right spend for where you are — and what a realistic starting point looks like.
How soon can we launch?
Usually within the first week or two — after a short research phase to get the campaigns, tracking and landing pages right. I never rush live before conversion tracking is clean, because scaling on bad data just wastes money faster.
Can you work behind the scenes, under my brand?
Yes. I can run accounts quietly in the background with reporting delivered under your name and logo — reliable, communicative, and with your clients always staying yours. No poaching, ever.
How do you report results?
Live Looker Studio dashboards plus regular reviews in plain language — what changed, why, and what’s next. Every conversion traces back to the keyword and campaign that earned it, so the numbers are never a mystery.
Which industries do you work with?
I’ve delivered across healthcare, eCommerce, auto, real estate, SaaS, local services and more — but the system isn’t industry-specific. If your business runs on leads or online sales, the same approach applies to your vertical.
Let’s talk
Tell me your goals — I’ll find where the budget is leaking.
Book a free 30-minute review. I’ll share quick wins and a roadmap you can apply immediately. If your account is already running well, I’ll tell you that too.
Drop your website and email. I’ll review your landing page and live ads, then reply with the top things I’d fix to stop wasted spend — no pitch, no spam.
